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DANIELA DOE © 2026
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11th of August, 2026
Entry #8
/ starting youtube
for a while now, I've been thinking about how I would like to move to the next phase in the studio and be closer to those who follow what I do. I already have the routine of documenting my practice and a bit of daily life, but I end up editing and sharing maybe 30% of it. the rest just disappears.
i think yt is the most personal platform out there, which I love. It's also one of the platforms I consume the most, I love following other creatives' routines, their ways of working, their day to day. There's a sense of closeness there that doesn't exist on other platforms.
I've now released 3 videos over the past few months. You can check them out here: youtube.com/@danieladoe
/ berlin, for my 30th birthday
my second time in berlin, this time I stayed five days, which gave me enough time to actually explore the city and get lost in the best way possible.
just realized the past years, I've been spending my birthday in a new city every year; at this point it's a tradition :p I'm very particular about how I like to spend my birthday, and I try to stick to the routine I've built up over the years: visit an exhibition, get a new book or magazine, have a nice coffee, look at some architecture (brutalist preferably), maybe find a yarn/textile shop, and enjoying that day at a very calm and unhurried pace. that's exactly what I did in berlin. I rented a city bike and explored everything that way, which is one of my favourite things to do in a new place.
visited kunstgewerbemuseum and checked on the fashion exhibition; it was a pretty simple display. but spent some time there just looking at details: paco rabanne dresses, gucci embroideries, and beautiful sculptural shoes I'd honestly dream of having in my collection.
also went to a couple of yarn shops while I was there, but stricken3000 was actual peak amazing good taste. imagine a space with a ron arad bookworm shelf curving along the wall, a vintage ikea vajer cabinet, custom metal and latex shelving built around it all. and then the most gorgeous curation of yarn on top of that. the colours were insane; i’m very jealous to not have a shop like that in malmö
/ finding my art stolen
sooo weird signs of this AI era we live in, finding my designs being sold somewhere random, replaced by AI-generated mockups, was a new experience for me.
the more I looked on google lens and dug, the more I found. things I'd lost track of since 2024, copies of my work being sold on Temu, Etsy, by small and big sellers.
It’s very disappointing when you believe people won't do this and that these things won't happen to you. but they do!
and there's a strange duality in how it feels: part of me is flattered, like: oh okay, I guess I made it, my art made it there and now it's worth stealing. it's a sweet and sour feeling.
very glad I have so much documentation of each piece I do, each made it easier to take down some of these. but there are still couple of listings still up.
/ got featured in my dream publication
daniela from uni times would be absolutely screaming right now. I got the email, read it twice to make sure I wasn't misunderstanding or a scam, and then just sat with it for a while before telling anyone. It's Nice That reached out to write an article about my recent work. Ellis, who wrote the piece, did it beautifully.
as a design student back then i used to screenshot the work I loved, find my new idols through their articles, and keep folders of things to come back to when I needed inspiration or just needed reminding of why I wanted to do this in the first place. it was never a vague, someday kind of dream, it was specific goal.
it's strange how these moments work, one day i found my designs are stolen by temu and the next day I’m in my dream publication. you spend years building toward something without a clear sense of the shape it'll take, and then one day the “shape” arrives, fully formed for the good and bad. but its a sign of years of doing it and keeping up doing what i love the most.
Read full article here
/ away in the forest
july was spent out of the studio. few weeks in the swedish countryside with my husband and friends.I brought my domestic knitting machine with me, wanted to actually learn it properly, away from studio emails and chaos, without any pressure.
It turned out to be such a calm, meditative activity. I didn't produce anything, no finished pieces, nothing to sell or post. just swatches, one after another, figuring out tension and stitches with no outcome in mind.
a few weeks away, just looking at moss and the colour combinations the forest puts together for our eyes to admire. visuals that are unbothered and have unintentional beauty are for me the best source of inspiration. and of course, that's exactly when the ideas showed up.
now back in the studio, with a stack of test pieces, colour palettes straight from memory, and a sense of what I want to make next.
15th of june, 2026
entry #7
am i a fashion designer (again?)/
it’s been a while since i’ve done proper fashion design for a brand, I do sew a lot my own clothes, but its very different to design garments for a brand and a production - which includes pattern making, tech packs, sewing prototypes, and all that. and that’s exactly what i’ve been doing since the beginning of the year, quietly, in between my own projects.
back in entry #4 i mentioned working with madd woo on her brand, helping with the logo and product development last year. that was just the beginning. since january we’ve been deep in development for her first fashion show, and i finally get to share a bit of it.
the garments worked on were built around denim and leather, two materials i don’t usually gravitate towards but ended up loving working with. there’s something about the structure of denim, how it holds a shape, takes wear, and ages with you. and leather - the smell of it, the way it behaves on a body depending on the cut, the weight, the finish. very different from working with textiles and yarn, much more architectural, much more about the body and movement.
it’s been months of pattern-making, fittings, redoing seams, second-guessing silhouettes. a lot of trial. a lot of “wait, actually, what if-”. but seeing the pieces coming all together now was crazyyy. it’s been a long time since i did “real” fashion design like this, but it was fun and a good challenge.
See all pieces I’ve designed here
starting a youtube channel in my 30s/
ok, big one. i’m officially starting a YouTube channel.it’s been on my mind for a while - i mentioned in entry #2 how much i loved victoria jin’s videos, the slow pace, the way she filmed her process. it planted something in me. i’ve been wanting to film more, document more, but kept putting it off.
this first yt video is about slovenia - about the residency, about ljubljana, about everything that happened during those 3.5 months (entries #1-3, if you want the full context). but it’s not really a “here’s what i made” kind of video. it’s more of a portrait. about being away from home for that long, about working alone on the tufting project, the quiet, the loud thoughts that come up when there’s no one around to distract you from them.
i think i needed distance from that time to actually be able to talk about it. looking back now, i can see how much that residency changed me - not just in technique (my tufting really did level up there) but in how i think about my practice, my presence, what i actually want from this work. a lot of realizations that took months to settle.
it’s coming out on the 21st of june - my 30th birthday. felt like the right way to mark it. starting something new, putting something honest out there, on a day that already feels like a small turning point.
find me there youtube.com/@danieladoe <3
got this year’s knitted scarf samples/
the knitted scarves will be back!! probably the most popular item in my webshop, and every year they come back with a new design and new color combos, always a limited edition.
this year’s one is called calyx.
these might be my favourite ones so far (i said the exact same thing last year lol) but it’s true this time too! love the colors, and the new graphics are very spiky and organic, just how i love.
the last two years sold out within few hours (still can’t quite believe that, thank you all for loving these so much <3), so this time i’m doing two pre-order windows instead of one. an early bird round in july (ready early september), and the usual round in september - second and final window, ready early november. once a window closes, it closes, no restocks.
exact dates + the shop listing going up soon. i already have a small mailing list from some of you who’ve reached out before - if you want to be one of the first to know when pre-orders open, write me here.
24th of April, 2026
entry #6
working in the quiet/
there has been a lot in the making behind the scenes. over the past months I’ve been working on a couple of collaborations and now preparing to finally release some of them.this beginning of the year really set the tone for working together with other creative minds, making things side by side, letting ideas grow.
new pattern release/
today, together with studio aanya, we’re releasing a new sewing pattern: the wrap apron skirt.
this is a piece I first made last year using leftover fabric I had lying around the studio. I’ve always been drawn to garments that can be layered and combined in multiple ways, and this became one of those pieces.
Chelsea, from studio aanya, helped translate the design into a technical, digital sewing pattern something that can now be shared and made by others.
The sewing pattern is available for purchase here.
exhibition at black archives sweden/
during march and early april I had a small exhibition at BAS in malmö.black archives sweden is a space dedicated to collecting, preserving, and sharing stories and cultural history connected to the african diaspora in sweden.
a place for memory, reflection, and community.
I exhibited the fruit sticker rug (2024) alongside a newly made piece, the mandarines rug (2026). these works felt at home in the space, connected to the neighbourhood and its layers of personal memories and family stories.
it was an honour to show my work in such a special place, surrounded by such beautiful people.
photo by Loc Vo
20th of February, 2026
entry #5
studio diaries/
there’s something about returning to a space after long time away that feels like having a new space for opportunities. since my residency in slovenia, i’ve been thinking how i could redo my studio differently.i’ve been remodeling since the beginning of the year. shifting tables. unscrewing shelves. letting things go that once felt essential but now felt loud. i work between textiles, graphics, metal, paper, small and large pieces and the space needs to be flexible. i want it to be functional, yes, but also changeable as i need. it feels good to do this right before spring, like airing out a room after a long winter.
i’m working on projects that have been orbiting in my mind for some time now, and some are happening this year. among few personal and client projects, i’m collaborating with a jeweller on a textile and metal wearable piece. something modular. something that can be styled and restyled. we’re still sampling, but its already looking soo good! it will be released this summer, which feels exciting. it has that summer energy.
i’m also back at my tufting frame. i didn’t realize how much i missed it until i stretched the fabric and started a new piece. i’m making a new rug in a more painterly way: less graphic, more gestural. almost like translating a photo directly into yarn. it feels fresh and unfiltered. this piece will be shown at Black Sweden Archives in march through early april. if you’re in malmö, you’ll be able to see it in person<3
can i stop using adobe?/
i’ve also been slowly detaching myself from the adobe ecosystem. for a long time, i wanted to cancel my subscription, but when i finally looked into it, the cancellation fee was around 2000 sek. which feels crazyyy. to leave, you have to pay lolafter listening to kelliot’s podcast episode “hating adobe but still using it,” i fell into a spiral of reading about subscription models, monopolies, and how deeply embedded these tools are in our industry. something is unsettling about paying a high monthly fee while feeling ethically and creatively misaligned. especially when you start looking into how large tech corporations distribute profits through global investment networks that often intersect with industries many of us oppose.
my graphic design practice has become more analog anyway. more tactile. so i downgraded to one program for now. a gradual exit. a small act of alignment.
current readings/
i’ve been reading MacGuffin Magazine Issue No. 15: The Stitch lately. this issue celebrates ten years of macguffin and focuses on the stitch, not just as a sewing technique, but as a broader idea. they look at stitching across textiles, scars, books, architecture, even technology. it made me think about how often connection is something small and almost invisible, but still essential.the article “women unstitched” really stayed with me. it traces the struggle of seamstresses against wage slavery and for basic rights, a fight that still feels very relevant today. behind every industrially sewn garment, there’s a history of exploited women who organized, wrote, protested and refused to stay silent.
in 1848, french working-class women published La Voix des Femmes, part feminist manifesto, part labour bulletin, demanding suffrage at a time when universal male suffrage excluded them.
in amsterdam, the seamstresses’ union De Naaistersbond created what they called a “table of horrors,” showing garments that had been sewn for starvation wages. their newspaper, De Naaistersbode, published testimonies naming exploitative employers. what was dismissed as gossip became documentation. whisper became record.
reading this reminded me that textiles have always been political. sewing has never just been practical. it’s been a way to express ideas, expose injustice, build community and preserve culture. it reframes stitching as something much bigger than craft, it’s communication, resistance, and memory all at once.
publication 'All Work is Women's Work' by 𝑯𝒂𝒏𝒌𝒂 𝒗𝒂𝒏 𝒅𝒆𝒓 𝑽𝒐𝒆𝒕
current favourites/
i made a small batch of embroidered caps as a test… and they turned out so nice. sometimes you try something “just to see” and it immediately makes sense. this was one of those.i’ve been wearing mine nonstop since i got it <3
it’s one of those pieces that just works with everything, studio days, quick coffee runs, bad hair days. it’s available on my website now
if you know me, you know i love thrifting. i could spend hours on it. one of my favourite platforms is Vinted, and lately i’ve been obsessed with their image search function. you can upload a photo something from your moodboard, pinterest, or saved folder and it finds similar pieces. it’s such a good way to track down very specific silhouettes or patterns.
i’ve discovered so many new (old) vintage brands this way. it feels a bit like treasure hunting.
9th of January, 2026
Entry #4
Entry #4
on the move, nonstop/
i’ve been travelling a lot. it feels like i’ve been away from my home and studio since the 1st of august, only coming back for a few days at a time before leaving again. i’m really starting to miss my home, and the feeling of being by a place that’s mine. moving this much makes everything feel temporary, even rest.
the new year started straight into work. no smooth transition, just packing and going. i started 2026 with a work trip to stockholm, working closely with madd woo around the release of her brand. last year i designed her logo and helped with product development, so seeing the first garments finally come to life feels soo amazing. it makes all those early conversations feel real. there’s so much more coming later this year and i’m very excited for that.
i’m noticing how my work keeps shifting. it’s becoming more hands-on, more material-driven, less about classic graphic design and more about making. i really love this direction. it feels aligned, like i’m moving closer to the designer i want to be.
2026 manifestations/
i still haven’t properly put my yearly intentions out there. or maybe i have, just quietly. i made a small private cluster on cosmos, with a few thoughts, aspirations of what i want this year to hold. i’m thinking a lot about my personal style, my presence as a designer, and how i want to grow within my practice.i’m also thinking about my body. i spent most of my life doing sports, moving constantly, and lately i feel a bit stagnant and rusty. i really want to change that this year. to move more, to exercise, to reconnect with my body.
21st of November, 2025
entry #3
wrapping up the residency and getting back/
closing the chapter of my residency in slovenia and slowly shifting back into life in sweden. the last few weeks were intense. most of my days were spent preparing for the exhibition, where we’ll be showing the residency results until the 7th of February. seeing my rugs displayed made me genuinely happy. i’m proud of how they turned out. i can feel how much my tufting technique has levelled up during this period, and i want to channel even more energy into that direction moving forward.
experiments/
during the residency, i carved out time to experiment with new techniques, and somewhere in the middle of all that, i discovered a new passion for embroidery and animation. i tried a few small pieces and they’ve been popular on my ig. there’s something about the texture and the gentle movement that can be created with such a simple approach. now i’m on the hunt for an embroidery machine for my studio.
slowly coming back/
it feels good to be back in my studio, even if only for a short while. soon i’ll be travelling again, to Switzerland and Portugal, where i’ll be working for the next weeks. i’m excited for the upcoming projects; they feel diverse, tactile, and exactly the kind of hands-on work i’ve been craving.being an independent designer always comes with the fear of slow months. usually december and january are quiet, but this year looks different. i’m heading into winter with projects I actually look forward to.
4th of october, 2025
entry #2
exactly one month left of my residency in ljubljana. time feels both heavy and fast, i can’t believe it’s already been two and a half months. working on the same project every day, surrounded by new people and routines, i feel like i’ve been living inside a small bubble.
spending time here has taught me a lot about my practice, not just the work itself, but how i exist inside of it. i’ve been facing the uncomfortable sides too, like social anxiety, self-doubt, and insecurities about my presence as a designer. it’s strange how even when things are going well from the outside perspective, there’s still this quiet internal voice that asks tough questions. some days it’s loud, some days it disappears completely and i feel totally aligned, and i know exactly where I need to be.
being away from home has been the hardest. i miss the small familiar sounds of my apartment, my husband, my friends. there’s something about solitude that forces you to sit with yourself longer than you usually would. it’s good and hard at the same time.
slovenia notes/
last weekend i went on a small trip with anita and spela, two new friends i met here during the residency. we spent the day between lake jasna and kranjska, and ended with a long walk around lake bled. was the loveliest day in nature. i don’t think i’ve ever seen lake water so clear. beautiful mountains and the scenery slowly turning yellow. everything felt calm and a little unreal. being in nature that day grounded me in a way i didn’t know i needed.
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spending time here has taught me a lot about my practice, not just the work itself, but how i exist inside of it. i’ve been facing the uncomfortable sides too, like social anxiety, self-doubt, and insecurities about my presence as a designer. it’s strange how even when things are going well from the outside perspective, there’s still this quiet internal voice that asks tough questions. some days it’s loud, some days it disappears completely and i feel totally aligned, and i know exactly where I need to be.
being away from home has been the hardest. i miss the small familiar sounds of my apartment, my husband, my friends. there’s something about solitude that forces you to sit with yourself longer than you usually would. it’s good and hard at the same time.
slovenia notes/
last weekend i went on a small trip with anita and spela, two new friends i met here during the residency. we spent the day between lake jasna and kranjska, and ended with a long walk around lake bled. was the loveliest day in nature. i don’t think i’ve ever seen lake water so clear. beautiful mountains and the scenery slowly turning yellow. everything felt calm and a little unreal. being in nature that day grounded me in a way i didn’t know i needed.
current favorites/
i’ve been watching victoria jin’s youtube channel nonstop. her sewing videos are extremely beautiful, the way she films is so simple and poetic. i’ve been thinking a lot about video lately, and how i want to approach it more thoughtfully. working with composition and color grading. she makes me want to pick up my camera again and film my process in a quieter, more intentional way.10th of september, 2025
entry #1
i’ve been wanting to write long-form for a while, something slower than other platforms, more like an archive. a place to put my thoughts, process notes, current favorites, and things i’ll want to look back on later.
it feels like the right time to start. right now i’m in ljubljana, slovenia, for a 3.5 month residency. i’ve never been here before, never even heard of center rog until i came across their open call back in february. the conditions were good and the timing felt right, so i worked hard on the application and proposed a project that felt true to me. i’m grateful to have been chosen.
being here is special. it’s a rare kind of independence to step away from my studio in malmö and give this much time to a project. residencies are work, of course, but they also feel like little portals with new energy, new people, new rhythms.
⟢ digital precision vs. handmade irregularity
⟢ computer-based design systems vs. physical, tactile craft
from far away, the pieces look crisp and digital. but when you come closer, you see the texture of the wool, the imperfections of handmade work. i love that shift in perception, the dialogue between digital and craft.
the plan is four textile works. so far i’ve finished the first one (and the biggest). the colors are insane. the local wool has such a beautiful texture i couldn’t have imagined until i touched it.
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i’ve been thinking a lot about my work process during this residency. usually, i work very spontaneously - i see or hear something, and the idea for a piece appears almost fully formed. it’s very organic and flowy, which is reflected in my past designs.
this time i worked on lots of visual compositions, heavy research, and a full concept for a series of pieces, with a lot of structure and architecture, which is visually very present in these new works.
it’s been a challenge but also a grounding process. i think it’s given me a new dimension inside my practice.
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images from internet archive and antique pattern library
plus inspo, design references like shape grammars by jannis maroscheck and grid systems in graphic design by josef müller-brockmann.
i think i’ve found my favorite café, bar platana. old orange wood, marble stone floor, and the kind of atmosphere that feels untouched by time. i’ve been loving sitting outside drinking my espresso, just watching the city move.
another favorite: moderna., inside the museum of modern art. completely different vibe. grey concrete, minimal furniture, books and magazines everywhere. the closest I’ve found to a “book café” here.
and galerija fotografija, a gallery and bookstore. i could have bought ten books there, but traveling with art books is complicated bc they often bulky and heavy. i’m still thinking about these two, might get them before i leave:
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current favorites/
this past year i’ve been sewing a lot of my own clothes, a few pieces are in constant rotation now.
shoes from poeve. they kindly sent me two pairs, handmade in italy. the design, the quality, the comfort is unmatched. i wasn’t asked to share this at all, but i truly love them and feel lucky to find small brands who are really doing something good. their releases are tiny, only a few drops each season. feels rare.
lastely, long walks. most evenings i go on a walk along the river, past the bridges and enjoy the end of the day light, the light in this city is special. it’s nice to end the day admiring that.
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it feels like the right time to start. right now i’m in ljubljana, slovenia, for a 3.5 month residency. i’ve never been here before, never even heard of center rog until i came across their open call back in february. the conditions were good and the timing felt right, so i worked hard on the application and proposed a project that felt true to me. i’m grateful to have been chosen.
being here is special. it’s a rare kind of independence to step away from my studio in malmö and give this much time to a project. residencies are work, of course, but they also feel like little portals with new energy, new people, new rhythms.
residency project/
i called it through thread i render. the theme of the residency is “boundaries and frictions,” and i wanted to explore the space between two worlds:⟢ digital precision vs. handmade irregularity
⟢ computer-based design systems vs. physical, tactile craft
from far away, the pieces look crisp and digital. but when you come closer, you see the texture of the wool, the imperfections of handmade work. i love that shift in perception, the dialogue between digital and craft.
the plan is four textile works. so far i’ve finished the first one (and the biggest). the colors are insane. the local wool has such a beautiful texture i couldn’t have imagined until i touched it.
i’ve been thinking a lot about my work process during this residency. usually, i work very spontaneously - i see or hear something, and the idea for a piece appears almost fully formed. it’s very organic and flowy, which is reflected in my past designs.
this time i worked on lots of visual compositions, heavy research, and a full concept for a series of pieces, with a lot of structure and architecture, which is visually very present in these new works.
it’s been a challenge but also a grounding process. i think it’s given me a new dimension inside my practice.
plus inspo, design references like shape grammars by jannis maroscheck and grid systems in graphic design by josef müller-brockmann.
ljubljana notes/
ljubljana is small but feels full. always something happening, especially culturally.i think i’ve found my favorite café, bar platana. old orange wood, marble stone floor, and the kind of atmosphere that feels untouched by time. i’ve been loving sitting outside drinking my espresso, just watching the city move.
another favorite: moderna., inside the museum of modern art. completely different vibe. grey concrete, minimal furniture, books and magazines everywhere. the closest I’ve found to a “book café” here.
and galerija fotografija, a gallery and bookstore. i could have bought ten books there, but traveling with art books is complicated bc they often bulky and heavy. i’m still thinking about these two, might get them before i leave:
- palestinian dreams by bojan brecelj with contributions from ninety-nine young palestinian women and men. a book of self-portraits, reflections, and testimonies of hope.
- plant-based by tilyen mucik - photography made with chlorophyll on leaves, like a living herbarium. it even comes with a love letter to mother nature printed on seed paper so you can plant it and see flowers grow from it.
current favorites/
this past year i’ve been sewing a lot of my own clothes, a few pieces are in constant rotation now.shoes from poeve. they kindly sent me two pairs, handmade in italy. the design, the quality, the comfort is unmatched. i wasn’t asked to share this at all, but i truly love them and feel lucky to find small brands who are really doing something good. their releases are tiny, only a few drops each season. feels rare.
lastely, long walks. most evenings i go on a walk along the river, past the bridges and enjoy the end of the day light, the light in this city is special. it’s nice to end the day admiring that.
